The website, from scratch
Bought the domain and hosting, then built the full store: product catalogue, combos, cart and checkout.
Case Study · Tanish Electronics, Delhi
From No Website to a Brand People Search For
Tanish Electronics had no domain, no website and no online presence. In about five months I built their store, brought in traffic from Google, and turned Meta ads into a profitable sales channel.
Visit the live website73,900times shown on Google
1,590clicks from Google
28.8xreturn on Meta ad spend
₹7.67Lrevenue from Meta ads
The Starting Point
A Real Business With Zero Online Presence
Tanish Electronics sells smart TVs (their UNICRON range), CCTV cameras, speakers and home appliances from Delhi, both to customers and in bulk to dealers, retailers and installers.
When I started, there was nothing online: no domain, no website, no Google presence and no way to take orders or dealer enquiries online. Every customer would be seeing the brand for the first time, so the site had to build trust as well as sell.
What I Built
Everything, From the Domain Up
Screenshots from the live site. Tap any one to see it bigger.
B2B dealer page + lead form
A wholesale page for dealers, retailers and installers, with a lead form that saves every enquiry to a database.
Product pages that sell
Product pages with clear pricing, offers and coupon codes, written to rank on Google and turn visitors into buyers.
SEO blog content
Helpful buying guides like "32 inch vs 43 inch TV", which now bring in visitors from Google every day.
- Google Ads & Meta lead conversion tracking with Google Tag Manager
- Google Search campaign aimed at dealers and bulk buyers
- Policy pages, warranty registration and store-timing fixes
- Checkout and payment-gateway fix (see the Meta Ads results below)
- Social media for the brand
- Custom 404 page so lost visitors find their way back
Result 1 · Google Search
From Zero to About 1,000 Google Impressions a Day
The site went live in May 2026. By October, people were finding it through product searches, buying guides, and the brand name itself.
| People searched | Clicks | Shown | Type |
|---|---|---|---|
| tanish electronics | 247 | 732 | Brand name |
| 32 inch vs 43 inch tv | 18 | 960 | Comparison |
| 32 vs 43 inch tv | 18 | 937 | Comparison |
| unicorn tv | 15 | 557 | Product |
| unicorn led tv 43 inch price | 19 | 65 | Product |
247 clicks came from people searching the brand name, a brand that had no website five months earlier.
Result 2 · Meta Ads
28.8x Return on Ad Spend, by Testing and Fixing the Checkout
A new brand selling ₹1,000 to ₹10,000 products to people who had never heard of it. Every sale had to be earned from a cold audience.
Product-level testing
Separate sales campaigns for each product (pressure washer, 5MP camera, WiFi CCTV, smart TVs) to find the real winners instead of spreading budget thin. Then tested formats like carousel and Advantage+ Shopping.
Checkout and payment fix
Rebuilt the checkout (guest-first, inline validation, trust signals) and moved to a more reliable payment gateway with server-side confirmation, so no paid order gets lost.
The Key Insight
The ads weren't the problem. The checkout was.
On one campaign, before the fix, people were clicking and adding to cart, but nobody reached the payment step. Fixing the checkout recovered sales the ads were already earning.
279Landing views
59Add to cart
48Checkout started
0Reached payment
One campaign, before the checkout fix.
| Product campaign | Ad spend | Revenue | Purchases | ROAS |
|---|---|---|---|---|
| Cordless Pressure Washer | ₹6,895 | ₹4,37,105 | 74 | 63.4x |
| 5MP Security Camera | ₹6,362 | ₹1,70,194 | 63 | 26.8x |
| Smart LED TVs | ₹6,156 | ₹97,339 | 10 | 15.8x |
| WiFi CCTV Cameras | ₹7,196 | ₹62,923 | 28 | 8.7x |
| Total | ₹26,608 | ₹7,67,561 | 175 | 28.8x |
₹152average cost per purchase
2.5% · ₹2.69click-through rate and cost per click
2.5 lakh+people reached, from 3.9 lakh+ impressions
₹4,386average order value
Meta figures as reported by Meta Ads Manager (platform-attributed) over a campaign period of about three months. Revenue is platform-attributed conversion value.
Takeaways
What This Project Shows
SEO compounds
Helpful content and clean product pages took a brand-new domain from nothing to steady daily traffic, without paying for each click.
Test, don't guess
Isolating products revealed a 63x-ROAS winner the brand could scale with confidence.
Ads and website are one funnel
The biggest lift didn't come from a new ad. It came from fixing where paid clicks were leaking.
Your Turn
Want Results Like This for Your Business?
Start with a free Meta ads audit. Or, if you want to learn how this is done, join the live course.