Course Module
PPC & Paid Advertising
Run profitable ads on Google, Meta and YouTube that turn clicks into paying customers.
Paid ads get you customers fast. In this module you learn to plan, build and optimise campaigns on both Google and Meta — from choosing the right audience to writing ads that convert, without wasting budget.
What you will learn
- Paid ads fundamentals and key metrics — CTR, CPC and ROAS
- Google Ads — Search, Display and YouTube campaign structure
- Keyword match types, bidding and Quality Score
- Meta Ads — objectives, audience targeting and the Pixel
- Building, A/B testing and scaling winning campaigns
- Landing pages and conversion tracking
Why this skill matters
Businesses pay well for marketers who can run ads that make money. This is one of the highest-paying and most in-demand skills in digital marketing.
Learn this and 5 more skills — in one program
This is one module of the complete live digital marketing program. Join the next batch and master all six skills with real projects.