Course Module
Search Engine Optimisation (SEO)
Rank websites on Google and bring in steady, free traffic — the foundation of digital marketing.
SEO is how you get a website to show up on Google without paying for ads. In this module you learn the full process — from finding the right keywords to fixing a site technically and building authority — practised on real websites.
What you will learn
- How search engines work — crawling, indexing and ranking
- Keyword research and understanding search intent
- On-page SEO — titles, meta tags, headings and content
- Technical SEO — site speed, mobile, sitemap and indexing
- Off-page SEO and safe, effective link building
- Local SEO and Google Business Profile
Why this skill matters
Every business needs traffic, and SEO brings visitors who are already searching for what you offer — for free, month after month. It is one of the most in-demand skills for freelancers and agencies.
Learn this and 5 more skills — in one program
This is one module of the complete live digital marketing program. Join the next batch and master all six skills with real projects.